10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details – and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them – so they'll buy from you again and again! (This is called the "lifetime value" of your customers, and it's extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

  • There are now more than 1 BILLION Internet users worldwide – and 90% of them use email.
  • 70% of users receive opt-in email from online businesses.
  • 82% of online buyers have made at least one purchase in response to an email promotion.
  • 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I'm always amazed to hear about a business that STILL has not started to take advantage of email marketing strategies.

If you're stuck for ideas on how to use email marketing to ramp up your profits, here are 10 proven email marketing strategies to get you started …

Email marketing strategy # 1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information – such as an author eBook – will help them get to know and trust you. Once you've established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software … whatever you think your subscribers would like!

Email marketing strategy # 2: Encourage repeat visits by announcing regular specials

Once you've started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site – and turn them into regulars who will buy from you again and again.

Email marketing strategy # 3: Host "Customer Only" events

Suppose you own a restaurant, and you've been collecting your customers' email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers – and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy # 4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you're a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy # 5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they're not expecting.

Email marketing strategy # 6: Offer electronic "loyalty coupons"

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy # 7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. Because they build on the trust you've established to close the initial sale – and turn first-time Buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes – and the result was a direct profit of $ 74,000!

Email marketing strategy # 8: Encourage "Send to a Friend" referrals

Email is a great way to encourage referrals because it's easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy # 9: Deliver your product electronically

Suppose you've written a book and you're currently selling paperback copies through your site for $ 29 each. By creating a digital version of your book – which is WAY easier than you're probably thinking – you can simply email it to your customers.

And since you will not have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy # 10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic – and just about everyone is – then you've got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you'll be thinking of all kinds of new strategies yourself!

RMS Titanic Insurance Claims

It is exactly 100 years since the pride of the White Star Line, the RMS Titanic, hit an iceberg in the Atlantic Ocean and sank with the loss of over 1500 lives.

The centenary has prompted many insurance companies on both sides of the Atlantic to publish documents relating to the greatest maritime loss to date in relative costs, mostly showing their company’s involvement with claims payouts.

When the Titanic sank on the 15th of April 1912, the Lutine Bell was rung at Lloyd’s of London, and a very rapid claims process was begun.

A few months earlier the ships owners, the White Star Line, had instructed insurance brokers Willis Faber and Co. to find cover for the hull, cargo, contents and personal effects of the ship. Willis Faber passed the ‘slip’ to their Lloyd’s mercantile division where it was assessed and subsequently underwritten by multiple syndicates and insurance underwriters acting on behalf of members.

The Titanic’s hull was insured for total loss for $5 million or just over one million pounds sterling at the exchange rate of the time. The policy also included total loss cover for cargo at $600,000 and contents at $400,000 a value equivalent to two hundred thousand pounds.

The original broking slip passed around Lloyd’s has been lost, but was photographed and can be seen in Wright and Fayles book of 1928 called ‘A history of Lloyd’s’. It shows that seven large insurance companies took nearly forty percent of the risk between them and the other sixty percent was underwritten by over seventy individuals and Lloyd’s ‘Names’.

According to documents recently released by Willis the marine insurance policy cost White Star £7500 or $38,000 to insure the Titanic at a rate of 15 shillings per hundred. Modern day rates for cruise liners are considerably lower.

The Ship was considerably underinsured for a value of only five-eighths of its replacement cost. This was apparently because the owners thought the hull to be unsinkable and were prepared to bear the additional $3 million dollars of risk themselves.

Willis state that despite the owners belief in the vessel being unsinkable, they had trouble placing all the hull cover at Lloyd’s and some forty thousand pounds was underwritten in Germany. There was also an extremely high excess or deductible of 15% of the insured value.

Four days after the Titanic sank the US senate held a preliminary investigation at the Waldorf Hotel in New York. The surviving officers of the ship presented their evidence to the panel describing the events of the sinking and signed what is called a ‘protest’ which enable insurance claims to be paid.

Incredibly White Star were reimbursed for the loss of the hull within seven days of the sinking, presumably minus the excess, and fully paid up on cargo and contents losses within thirty days.

They were however grossly underinsured for their liability to others given the value of the people on board. Claims against the company exceeded their cover by over $1 million and whether they had private P and I accident cover for their staff liability, remains a mystery. Suffice to say that payouts to families of lost members of the crew, were paltry.

Claims for the loss of people amounted to in excess of five times what the value of the ship was worth, for those lucky ones who happened to have had life insurance policies or had taken out travellers personal accident cover. Although no disputes about loss of life occurred, families had to wait a lot longer than White Star for compensation.

The final payout for human losses has never been fully asserted as over one hundred and fifty different life of accident insurance companies were involved in cover, on both sides of the Atlantic. American companies took the bulk of the claims, due to the many rich entrepreneurs and millionaire family members who were drowned.

The total loss is estimated to be in the region of $20 million and one of the largest payouts was by the Travelers Insurance company of Hartford who paid out a life policy for over $1 million.

The sinking of the Titanic also brought about the first and only insurance claim for a car being hit by an iceberg, by a Mr William Carter who claimed five thousand dollars for his 25 horse power Renault, lost at sea.

Article Marketing

In the present time, people are doing business with the use of internet. Perhaps, you are one of the many people who are interested in jumping in that bandwagon. Nowadays, competition among businesses has grown bigger; That's why a business owner like you should search for and try some exceptional yet cost effective internet marketing strategies. These marketing strategies can enhance and develop your business identity over the World Wide Web.

There are plenty of marketing strategies that you can use. The opportunities are infinite, but you have to pick one that best compliments your business. One marketing strategy that has proven to be cost effective and highly efficient is article marketing. What is more, you can make it more special by adding in search engine optimization.

Search engine optimization is such a unique tool, and one that can be a competitive web marketing strategy. It mainly focuses on getting your website a higher search engine ranking. It does this by funneling traffic to your site by making it show up quickly when a person does an internet search for your niche.

When it comes to a global perspective, search engine optimization can be a benefit to you. What you have to do is to select keywords or key phrases to target potential clients. The search engine optimization will guarantee that your company will be found. Search engine optimization can help reach your potential clients from anywhere in the world.

Another benefit of an article marketing with SEO campaign is that it can increase the number of visitors to your website with the help of the targeted keywords or phrases. The people who visit your website can turn into potential clients; This is what SEO does. This is the only web marketing campaign that can drive traffic to your website. As more people visit your website, the chances of you getting some sales increases. SEO can increase your website's visibility in search engines.

Article marketing with the use of SEO is one amazing marketing strategy. You can get a high return on investment and you can increase the volume of sales and profit. This is one marketing strategy that you should look forward to doing, because it is very cost effective. You do not have to invest large sums of money. You can just bring in a minimum amount of investment, and you get to have a maximum exposure in return.

Your company can succeed in the web economy with the help of search engine optimization. Just remember that you need to come up with articles that people would enjoy reading. You can entice potential clients with the use of your articles. Make sure that you have an article with excellent content. An article marketing strategy is one great tool that will not go away and will be used for a long period of time. It is one effective way of informing your potential clients about your products or services.

Annual Multi Trip Travel Insurance Explained

An upshot of the escalation in the availability of discount flights and budget accommodation has been that more and more Australians are heading off overseas. Combine this with increasingly hectic schedules and you see more people taking a number of shorter breaks than one or two extended holidays. As a result, Australia's frequent travelers are discovering the remarkable value of annual multi trip travel insurance. If you're buying individual single trip travel insurance policies every time you go overseas you could be spending more than you need to on your travel insurance.

To ensure that you are choosing the most appropriate cover, think about the holidays, business trips and school trips you, your partner and your family are likely to take this year. If you're planning to travel overseas more than once, then buying an annual multi trip travel insurance policy could save you both valuable time and money compared to the inconvenience and expense of taking out several single trip travel insurance policies.

Annual multi trip travel insurance is a great way to guarantee that you are covered for all your trips, even those last minute breaks. An annual travel insurance policy will also give you peace of mind as you will not find yourself in the situation where you've forgotten to ensure that your travel insurance cover is in place. Once you have bought your policy, you can sit back and relax for the next 12 months knowing that both your leisure and business trips are suitably covered.

Here are a few things to look out for when buying annual multi trip cover:

¥ What is the maximum duration you can be insured for any one trip? Most policies have a maximum number of days for leisure travel and a maximum number of days for business leisure. If you are planning to be away for longer then you should look at buying a single trip travel insurance policy.

¥ Are you too old? Most policies have a maximum age.

¥ Is there a limit to the total number of trips through the year?

¥ Does it cover business travel?

¥ Does it allow your partner or children to travel on their own?

¥ Does it cover frequent flyer points?

¥ Does it cover trips within Australia?